Jul 12, Related Content. Harley-Davidson returns to Sturgis for August rally. Harley-Davidson rescheduled the start of its new model year from the traditional August time frame to January. The month of March is the most important for new orders as customers gear up for warm weather riding, Kennison said.
Part of the issue could be supply chain shortages facing nearly all original equipment manufacturers in the United States, Kennison said. Harley is not supplying product to them. They intend to close a lot of dealerships, mostly the mom and pop places in smaller towns. In Canada and globally, Harley-Davidson motorcycles and related products are retailed through a network of more than 1, independently owned dealerships.
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