Who is acquiring yahoo

He has been leading integration planning teams since the Yahoo transaction was announced in July , and Oath begins operation today as a global leader in digital and mobile. See www. We have dominating consumer brands in news, sports, finance, tech, and entertainment and lifestyle coupled with our market leading advertising technology platforms.

Now that the deal is closed, we are excited to set our focus on being the best company for consumer media, and the best partner to our advertising, content and publisher partners. Verizon wishes Mayer well in her future endeavors. Visit www. Accessibility Resource Center Skip to main content. Our Company Overview. News News News Close. Responsibility Responsibility Responsibility Close.

Responsibility Overview. Overview Sustainability. Overview Reskilling Program Employee Volunteers. Overview Giving and Grants Employee Giving. Overview ESG Report. Investors Investors Investors Close. Investor Relations overview. Overview Board of Directors Board Committees. Careers Careers Careers Close. All News. Responsible Business. Public Safety. Oath was supposed to be Verizon's big push into web-driven advertising, a bid to compete with behemoths like Google LLC and Facebook Inc.

But rather than eat into Google's and Facebook's market shares, Oath's ad revenue fell by 7 percent in the third quarter, which ended Sept.

Google's parent company, Alphabet Inc. Together, Google and Facebook control about 58 percent of the U. The market research company eMarketer projects that Oath will account for just 3.

Writing off 96 percent of its value is like "ripping off the Oath band-aid," Fritzsche wrote. The reversal came swiftly. As recently as June, Verizon shut down its online video platform , called Go90, so it could focus on making Oath the third big ad player, a goal it set only a little more than a year ago. DeVine left Oath in June to join Facebook. It then merged them into a new venture called Oath and appointed Tim Armstrong, AOL's chief executive at the time, to run the combined division.

Armstrong left the company in October after The Wall Street Journal reported that Oath's leaders were complaining that Verizon wasn't sharing all of its wireless subscriber data, which could have been used to target Oath's ads more precisely. Armstrong's successor, K. Guru Gowrappan, the former global managing director of Alibaba Group, oversaw a five-year strategic planning review of Oath's business prospects "resulting in unfavorable adjustments to Oath's financial projections," according to Tuesday's SEC filing.